Bankrate vs NerdWallet
Bankrate vs NerdWallet, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bankrate is on Not scored yet and NerdWallet on 55/100.
At a glance
| Measure | Bankrate | NerdWallet |
|---|---|---|
| What it is | Financial content and tools to help consumers make informed decisions. | NerdWallet is a personal finance company providing tools and advice to help consumers make smart financial decisions. |
| Category | Fintech, Consumer App, Marketplace, Web Search | Fintech, Personal Finance, Consumer App, Marketplace |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 1996 | 2009 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bankrate | NerdWallet |
|---|---|---|
| Employees | 273 | Not published |
| Total funding | Not published | $64.0M |
| Latest round | Not published | Series A |
| Valuation | Not published | $500M |
| LinkedIn followers | 22,868 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bankrate | NerdWallet |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 55/100 |
| Traction | Not published | 39/100 |
| Team | Not published | 70/100 |
| Search visibility | Not published | 9/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bankrate | NerdWallet |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Not detected | Cloudflare |
| Frameworks | Next.js, Alpinejs, Tailwind CSS | Astro, Tailwind CSS |
| Payments | Not detected | Apple PAY |
| Analytics | Google Tag Manager | Not detected |
Bankrate vs NerdWallet: common questions
Which is better, Bankrate or NerdWallet?
On our 0-100 score NerdWallet rates higher (55/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
Read the full Bankrate review and pricing or the NerdWallet review and pricing. You can also browse other Bankrate alternatives we track.

