Bankrate vs Credit Karma
Bankrate vs Credit Karma, compared side by side on 10 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bankrate is on Not scored yet and Credit Karma on 65/100.
Where each one leads
Bankrate
Leads on none of the measures we hold for both companies.
Credit Karma
- agent readiness: 47/100 against 41/100
At a glance
| Measure | Bankrate | Credit Karma |
|---|---|---|
| What it is | Financial content and tools to help consumers make informed decisions. | A free personal finance platform offering credit scores, reports, monitoring, and personalized financial product recommendations. |
| Category | Fintech, Consumer App, Marketplace, Web Search | Fintech, Personal Finance, Credit Monitoring, Financial Education |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 1996 | 2007 |
| Headquarters | New York, United States | Oakland, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Bankrate | Credit Karma |
|---|---|---|
| Employees | 273 | Not published |
| Total funding | Not published | $893M |
| Valuation | Not published | $7.1B |
| LinkedIn followers | 22,868 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bankrate | Credit Karma |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 65/100 |
| Traction | Not published | 40/100 |
| Team | Not published | 70/100 |
| Search visibility | Not published | 14/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bankrate | Credit Karma |
|---|---|---|
| Hosting | Not detected | Azure |
| Frameworks | Next.js, Alpinejs, Tailwind CSS | Jquery |
| Analytics | Google Tag Manager | Not detected |
Bankrate vs Credit Karma: common questions
Which is better, Bankrate or Credit Karma?
On our 0-100 score Credit Karma rates higher (65/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 10 data points above: read the rows that match what you are buying for.
How do Bankrate and Credit Karma compare on the numbers?
Credit Karma leads on agent readiness (47/100 against 41/100).
Read the full Bankrate review and pricing or the Credit Karma review and pricing. You can also browse other Bankrate alternatives we track.