Bankrate vs Cleo
Bankrate vs Cleo, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Bankrate is on Not scored yet and Cleo on 57/100.
Where each one leads
Bankrate
- domain rating: 90/100 against 71/100
Cleo
- headcount: 656 against 273
- LinkedIn following: 67,712 against 22,868
At a glance
| Measure | Bankrate | Cleo |
|---|---|---|
| What it is | Financial content and tools to help consumers make informed decisions. | AI financial assistant for younger generations to manage money with personality. |
| Category | Fintech, Consumer App, Marketplace, Web Search | Fintech, Consumer App, AI Chatbot, Conversational AI |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Software | platform |
| Founded | 1996 | 2016 |
| Headquarters | New York, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Bankrate | Cleo |
|---|---|---|
| Employees | 273 | 656 |
| Total funding | Not published | $178M |
| Latest round | Not published | Convertible Note |
| LinkedIn followers | 22,868 | 67,712 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Bankrate | Cleo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | Not published | 57/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 60/100 |
| Community | Not published | 8/100 |
| Search visibility | Not published | 37/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 90/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Bankrate | Cleo |
|---|---|---|
| CDN | Not detected | Cloudflare |
| Frameworks | Next.js, Alpinejs, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager | Not detected |
Bankrate vs Cleo: common questions
Which is better, Bankrate or Cleo?
On our 0-100 score Cleo rates higher (57/100 against Not scored yet). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Bankrate and Cleo compare on the numbers?
Bankrate leads on domain rating (90/100 against 71/100). Cleo leads on headcount (656 against 273), LinkedIn following (67,712 against 22,868).
Read the full Bankrate review and pricing or the Cleo review and pricing. You can also browse other Bankrate alternatives we track.