Balance vs Plaid
Balance vs Plaid, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Balance is on 63/100 and Plaid on 70/100.
Where each one leads
Balance
Leads on none of the measures we hold for both companies.
Plaid
- our overall score: 70/100 against 63/100
- domain rating: 86/100 against 54/100
- headcount: 1,501 against 147
- headcount growth: +87.5% against +34.0%
- funding raised: $734M against $86.5M
- LinkedIn following: 245,610 against 16,261
At a glance
| Measure | Balance | Plaid |
|---|---|---|
| What it is | Full-Stack AI Accounting for B2B payments and commerce. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Payments, E-commerce, Digital Payments | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2020 | 2013 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Balance | Plaid |
|---|---|---|
| Employees | 147 | 1,501 |
| Headcount growthLast 12 months | +34.0% | +87.5% |
| Total funding | $86.5M | $734M |
| Latest round | Series B | Not published |
| Valuation | Not published | $13B |
| LinkedIn followers | 16,261 | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Balance | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Community | 15/100 | Not published |
| Search visibility | 41/100 | 54/100 |
| Quality | 65/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 54/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Balance | Plaid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Jquery | Next.js, Bootstrap |
| Analytics | Not detected | Segment |
| Support stack | HubSpot, Intercom | Not detected |
| Open source | No | Yes |
Balance vs Plaid: common questions
Which is better, Balance or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Balance and Plaid compare on the numbers?
Plaid leads on our overall score (70/100 against 63/100), domain rating (86/100 against 54/100), headcount (1,501 against 147), headcount growth (+87.5% against +34.0%), funding raised ($734M against $86.5M), LinkedIn following (245,610 against 16,261).
Read the full Balance review and pricing or the Plaid review and pricing. You can also browse other Balance alternatives we track.