Backed Finance vs KR1
Backed Finance vs KR1, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Backed Finance is on 50/100 and KR1 on 51/100.
Where each one leads
Backed Finance
- domain rating: 62/100 against 37/100
- headcount: 12 against 6
- LinkedIn following: 6,487 against 1,227
KR1
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Backed Finance | KR1 |
|---|---|---|
| What it is | Backed Finance tokenizes real-world assets like stocks and ETFs on blockchain rails for onchain investing. | Decentralized venture capital firm investing in early-stage blockchain and digital asset projects. |
| Category | Fintech, Blockchain, Web3, DeFi | Fintech, Web3, Blockchain, DeFi |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2021 | 2016 |
| Headquarters | Zug, Switzerland | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Backed Finance | KR1 |
|---|---|---|
| Employees | 12 | 6 |
| Headcount growthLast 12 months | -62.2% | Not published |
| Total funding | $9.5M | $10.3M |
| Latest round | Series A | Not published |
| LinkedIn followers | 6,487 | 1,227 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Backed Finance | KR1 |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 51/100 |
| Traction | 46/100 | 44/100 |
| Team | 30/100 | 60/100 |
| Community | Not published | 15/100 |
| Search visibility | 33/100 | 22/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (35/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 62/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Backed Finance | KR1 |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4 | Google Analytics 4 |
Backed Finance vs KR1: common questions
Which is better, Backed Finance or KR1?
On our 0-100 score KR1 rates higher (51/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Backed Finance and KR1 compare on the numbers?
Backed Finance leads on domain rating (62/100 against 37/100), headcount (12 against 6), LinkedIn following (6,487 against 1,227).
Read the full Backed Finance review and pricing or the KR1 review and pricing. You can also browse other Backed Finance alternatives we track.

