Babator vs Outbrain
Babator vs Outbrain, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Babator is on 41/100 and Outbrain on 63/100.
Where each one leads
Babator
- headcount growth: -14.9% against -29.7%
Outbrain
- our overall score: 63/100 against 41/100
- agent readiness: 38/100 against 21/100
- domain rating: 87/100 against 6/100
- headcount: 371 against 2
- funding raised: $394M against $6.0M
- LinkedIn following: 87,340 against 162
At a glance
| Measure | Babator | Outbrain |
|---|---|---|
| What it is | Babator is an AI solution that delivers personalized video content to match viewers' preferences, increasing engagement for publishers and advertisers. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Marketing, Content, Video Content Personalization, Video Personalization | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2014 | 2006 |
| Headquarters | Tel Aviv, Israel | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Babator | Outbrain |
|---|---|---|
| Employees | 2 | 371 |
| Headcount growthLast 12 months | -14.9% | -29.7% |
| Total funding | $6.0M | $394M |
| Latest round | Seed | Pre-IPO |
| LinkedIn followers | 162 | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Babator | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 63/100 |
| Traction | 39/100 | 60/100 |
| Team | 30/100 | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 27/100 | 30/100 |
| Quality | 45/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 6/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Babator | Outbrain |
|---|---|---|
| Analytics | Not detected | Google Tag Manager |
Babator vs Outbrain: common questions
Which is better, Babator or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Babator and Outbrain compare on the numbers?
Babator leads on headcount growth (-14.9% against -29.7%). Outbrain leads on our overall score (63/100 against 41/100), agent readiness (38/100 against 21/100), domain rating (87/100 against 6/100), headcount (371 against 2), funding raised ($394M against $6.0M), LinkedIn following (87,340 against 162).
Read the full Babator review and pricing or the Outbrain review and pricing. You can also browse other Babator alternatives we track.