B12 vs Framer
B12 vs Framer, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: B12 is on 49/100 and Framer on 61/100.
Where each one leads
B12
Leads on none of the measures we hold for both companies.
Framer
- our overall score: 61/100 against 49/100
- domain rating: 91/100 against 81/100
- funding raised: $392M against $28.1M
At a glance
| Measure | B12 | Framer |
|---|---|---|
| What it is | A human-assisted AI platform that helps businesses build, manage, and optimize professional websites with integrated tools for client management. | Framer is a no-code website builder loved by designers, enabling teams to design and publish stunning sites with maximum speed. |
| Category | AI Website Builder, Website Builder, Generative AI, AI Agent | Website |
| Sells toBusiness model | B2B | Not published |
| Offering | Platform | Not published |
| Founded | 2015 | Not published |
| Headquarters | New York, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | B12 | Framer |
|---|---|---|
| Employees | Not published | 564 |
| Total funding | $28.1M | $392M |
| Latest round | Series B | Series D |
| Valuation | Not published | $2K |
| LinkedIn followers | Not published | 97,897 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | B12 | Framer |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 61/100 |
| Traction | 37/100 | 60/100 |
| Team | 50/100 | 20/100 |
| Search visibility | 12/100 | 31/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (62/100) | C (62/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | B12 | Framer |
|---|---|---|
| Hosting | Netlify | AWS |
| CDN | CloudFront | Not detected |
| CMS | Not detected | Framer |
| Analytics | Google Tag Manager | Not detected |
Product and pricing
| Measure | B12 | Framer |
|---|---|---|
| Key features | Not published | Design Canvas, Animations, CMS, SEO & Performance, Collaboration, AI Tools |
B12 vs Framer: common questions
Which is better, B12 or Framer?
On our 0-100 score Framer rates higher (61/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do B12 and Framer compare on the numbers?
Framer leads on our overall score (61/100 against 49/100), domain rating (91/100 against 81/100), funding raised ($392M against $28.1M).
Read the full B12 review and pricing or the Framer review and pricing. You can also browse other B12 alternatives we track.