AYBL vs Gymshark
AYBL vs Gymshark, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AYBL is on 8/100 and Gymshark on 66/100.
Where each one leads
AYBL
- agent readiness: 62/100 against 46/100
Gymshark
- our overall score: 66/100 against 8/100
- domain rating: 79/100 against 43/100
At a glance
| Measure | AYBL | Gymshark |
|---|---|---|
| What it is | AYBL is a UK-based activewear brand focused on empowering women through high-quality, stylish, and functional apparel. | Global fitness apparel and accessories brand known for its strong social media presence and community focus. |
| Category | Apparel, E-commerce, Consumer App, Fashion Tech | Retail, Fitness Apparel, Athleisure, E-commerce |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | E-commerce |
| Founded | Not published | 2012 |
| Headquarters | Birmingham, United Kingdom | Solihull, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | AYBL | Gymshark |
|---|---|---|
| Employees | Not published | 2,500 |
| Total funding | Not published | $261M |
| Latest round | Not published | Series A |
| Valuation | Not published | $1.4B |
| LinkedIn followers | Not published | 401,437 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AYBL | Gymshark |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 8/100 | 66/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 4/100 | 24/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (62/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 43/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AYBL | Gymshark |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Not detected | Jquery |
| Analytics | Google Analytics 4, Microsoft Clarity, Plausible | Not detected |
What users say
| Measure | AYBL | Gymshark |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 3 negative across 6 threads | Not published |
“I've been wanting to buy AYBLs Essential Strappy Sports Bra and their Essential Crossback Sports Bra. But just did some research and found many bad reviews. Most of the bad reviews were about their leggins/shorts and their customer service.”r/gymsnark
AYBL vs Gymshark: common questions
Which is better, AYBL or Gymshark?
On our 0-100 score Gymshark rates higher (66/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do AYBL and Gymshark compare on the numbers?
AYBL leads on agent readiness (62/100 against 46/100). Gymshark leads on our overall score (66/100 against 8/100), domain rating (79/100 against 43/100).
What do real users say about AYBL and Gymshark?
AYBL: 1 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/gymsnark.
Read the full AYBL review and pricing or the Gymshark review and pricing. You can also browse other AYBL alternatives we track.