Axios vs Business Insider
Axios vs Business Insider, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Axios is on 57/100 and Business Insider on 26/100.
Where each one leads
Axios
- our overall score: 57/100 against 26/100
Business Insider
- agent readiness: 48/100 against 40/100
At a glance
| Measure | Axios | Business Insider |
|---|---|---|
| What it is | A digital media company providing smart, efficient news coverage across various industries. | Global news organization covering business, technology, and the economy for ambitious, curious people. |
| Category | Digital Media, News, Publishing, Journalism | Online Audio and Video Media, Media, News, Business News |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2016 | 2007 |
| Headquarters | Arlington, United States | New York, US |
| Status | Active | Active |
Size, funding and growth
| Measure | Axios | Business Insider |
|---|---|---|
| Employees | Not published | 13,912 |
| Total funding | $40.0M | Not published |
| Latest round | Venture Round | Not published |
| Valuation | $430M | Not published |
| LinkedIn followers | Not published | 10,938,525 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Axios | Business Insider |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 57/100 | 26/100 |
| Traction | 38/100 | 20/100 |
| Team | 60/100 | Not published |
| Search visibility | 52/100 | 47/100 |
| Quality | 68/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Axios | Business Insider |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Not detected |
| Open source | No | Yes |
What users say
| Measure | Axios | Business Insider |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“RC in business insider. GameStop CEO Ryan Cohen just put 'parasitic' bosses on blast. Michael Burry sees shades of Warren Buffett.”r/Superstonk
Axios vs Business Insider: common questions
Which is better, Axios or Business Insider?
On our 0-100 score Axios rates higher (57/100 against 26/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Axios and Business Insider compare on the numbers?
Axios leads on our overall score (57/100 against 26/100). Business Insider leads on agent readiness (48/100 against 40/100).
What do real users say about Axios and Business Insider?
Business Insider: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/Superstonk.
Read the full Axios review and pricing or the Business Insider review and pricing. You can also browse other Axios alternatives we track.