Avery Dennison vs Notpla
Avery Dennison vs Notpla, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Avery Dennison is on 33/100 and Notpla on 61/100.
Where each one leads
Avery Dennison
- domain rating: 80/100 against 72/100
- headcount: 22,032 against 106
- LinkedIn following: 814,596 against 63,971
Notpla
- our overall score: 61/100 against 33/100
- agent readiness: 36/100 against 32/100
At a glance
| Measure | Avery Dennison | Notpla |
|---|---|---|
| What it is | Global materials science and digital identification solutions company specializing in labeling and RFID technology. | Notpla develops and produces sustainable, plastic-free packaging solutions from seaweed and plants, offering biodegradable and compostable alternatives for various applications. |
| Category | Materials Science, Labeling, RFID, Digital Identification | Sustainability, Packaging, Materials Science, Biotechnology |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | hardware | services | platform | Platform |
| Founded | 1935 | 2014 |
| Headquarters | Mentor, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Avery Dennison | Notpla |
|---|---|---|
| Employees | 22,032 | 106 |
| Headcount growthLast 12 months | +5.0% | Not published |
| Total funding | Not published | $25.0M |
| Latest round | Not published | Series A |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 814,596 | 63,971 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Avery Dennison | Notpla |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 33/100 | 61/100 |
| Traction | 20/100 | 57/100 |
| Team | 50/100 | 30/100 |
| Search visibility | 25/100 | 23/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (32/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Avery Dennison | Notpla |
|---|---|---|
| Hosting | Azure | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Jquery, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager, Linkedin Insight, Facebook Pixel | Google Analytics 4, Google Tag Manager |
| Support stack | Not detected | HubSpot |
What users say
| Measure | Avery Dennison | Notpla |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 4 positive, 0 negative across 6 threads |
“This seaweed-based, single use packaging made by Notpla is dissolvable, edible, and biodegradable, and won £1 million from Prince William’s Earthshot prize in 2025. This is truly amazing, I hope it can scale for food packaging.”r/RoyalsGossip
Avery Dennison vs Notpla: common questions
Which is better, Avery Dennison or Notpla?
On our 0-100 score Notpla rates higher (61/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Avery Dennison and Notpla compare on the numbers?
Avery Dennison leads on domain rating (80/100 against 72/100), headcount (22,032 against 106), LinkedIn following (814,596 against 63,971). Notpla leads on our overall score (61/100 against 33/100), agent readiness (36/100 against 32/100).
What do real users say about Avery Dennison and Notpla?
Notpla: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/RoyalsGossip.
Read the full Avery Dennison review and pricing or the Notpla review and pricing. You can also browse other Avery Dennison alternatives we track.

