Automattic vs Sendible
Automattic vs Sendible, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and Sendible on 36/100.
Where each one leads
Automattic
- our overall score: 73/100 against 36/100
- agent readiness: 49/100 against 37/100
- domain rating: 93/100 against 77/100
- headcount: 2,153 against 48
- LinkedIn following: 159,411 against 3,926
Sendible
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Automattic | Sendible |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | Social media management software for agencies and businesses to streamline scheduling, content, and analytics. |
| Category | Web Development, CMS, E-commerce, Open Source | Social Media Management, Marketing Automation, Content Management, Analytics Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | 2009 |
| Headquarters | San Francisco, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | Sendible |
|---|---|---|
| Employees | 2,153 | 48 |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | Not published |
| Valuation | $3.0B | Not published |
| LinkedIn followers | 159,411 | 3,926 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | Sendible |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 36/100 |
| Traction | 60/100 | 17/100 |
| Team | 50/100 | 50/100 |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | 46/100 |
| Quality | 87/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | Sendible |
|---|---|---|
| Hosting | Self Managed | AWS |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Analytics | Segment, Jetpack Stats | Google Analytics 4, Google Tag Manager, Segment |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Automattic vs Sendible: common questions
Which is better, Automattic or Sendible?
On our 0-100 score Automattic rates higher (73/100 against 36/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Automattic and Sendible compare on the numbers?
Automattic leads on our overall score (73/100 against 36/100), agent readiness (49/100 against 37/100), domain rating (93/100 against 77/100), headcount (2,153 against 48), LinkedIn following (159,411 against 3,926).
Read the full Automattic review and pricing or the Sendible review and pricing. You can also browse other Automattic alternatives we track.