Automattic vs Sapere Digital
Automattic vs Sapere Digital, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and Sapere Digital on 20/100.
Where each one leads
Automattic
- our overall score: 73/100 against 20/100
- agent readiness: 49/100 against 21/100
- headcount: 2,153 against 10
- LinkedIn following: 159,411 against 353
Sapere Digital
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Automattic | Sapere Digital |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | Sapere Digital builds fast, secure, and scalable websites, blending strategy, design, and performance to convert visitors into loyal customers. |
| Category | Web Development, CMS, E-commerce, Open Source | Web Development, Branding, Design Systems, SEO |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Services |
| Founded | 2005 | 2026 |
| Headquarters | San Francisco, United States | Bolton, England |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Automattic | Sapere Digital |
|---|---|---|
| Employees | 2,153 | 10 |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | Not published |
| Valuation | $3.0B | Not published |
| LinkedIn followers | 159,411 | 353 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | Sapere Digital |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 20/100 |
| Traction | 60/100 | 10/100 |
| Team | 50/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | 18/100 |
| Quality | 87/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 93/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | Sapere Digital |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Analytics | Segment, Jetpack Stats | Not detected |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Automattic vs Sapere Digital: common questions
Which is better, Automattic or Sapere Digital?
On our 0-100 score Automattic rates higher (73/100 against 20/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Automattic and Sapere Digital compare on the numbers?
Automattic leads on our overall score (73/100 against 20/100), agent readiness (49/100 against 21/100), headcount (2,153 against 10), LinkedIn following (159,411 against 353).
Read the full Automattic review and pricing or the Sapere Digital review and pricing. You can also browse other Automattic alternatives we track.