Automattic vs POPWTR Co
Automattic vs POPWTR Co, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and POPWTR Co on 17/100.
Where each one leads
Automattic
- our overall score: 73/100 against 17/100
- domain rating: 93/100 against 3/100
POPWTR Co
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Automattic | POPWTR Co |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | A placeholder page for a web development site, indicating that content is coming soon and the site is under construction. |
| Category | Web Development, CMS, E-commerce, Open Source | Web Development, Software Development, Digital Services |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | Not published |
| Headquarters | San Francisco, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | POPWTR Co |
|---|---|---|
| Employees | 2,153 | Not published |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | Not published |
| Valuation | $3.0B | Not published |
| LinkedIn followers | 159,411 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | POPWTR Co |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 17/100 |
| Traction | 60/100 | Not published |
| Team | 50/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | 4/100 |
| Quality | 87/100 | 25/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 3/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | POPWTR Co |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Shopify |
| Frameworks | Not detected | Jquery |
| Analytics | Segment, Jetpack Stats | Facebook Pixel |
| Open source | Yes | Yes |
| Self-hostable | Yes | No |
Automattic vs POPWTR Co: common questions
Which is better, Automattic or POPWTR Co?
On our 0-100 score Automattic rates higher (73/100 against 17/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Automattic and POPWTR Co compare on the numbers?
Automattic leads on our overall score (73/100 against 17/100), domain rating (93/100 against 3/100).
Read the full Automattic review and pricing or the POPWTR Co review and pricing. You can also browse other Automattic alternatives we track.

