Automattic vs Otari Design
Automattic vs Otari Design, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and Otari Design on 21/100.
Where each one leads
Automattic
- our overall score: 73/100 against 21/100
- agent readiness: 49/100 against 42/100
- domain rating: 93/100 against 10/100
Otari Design
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Automattic | Otari Design |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | Otari Design is a digital design studio based in London, UK, offering high-level creative output at affordable prices for small-to-medium sized businesses. |
| Category | Web Development, CMS, E-commerce, Open Source | Digital Design Studio, Branding, Website Design, Web Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Services |
| Founded | 2005 | 2026 |
| Headquarters | San Francisco, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | Otari Design |
|---|---|---|
| Employees | 2,153 | Not published |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | Not published |
| Valuation | $3.0B | Not published |
| LinkedIn followers | 159,411 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | Otari Design |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 21/100 |
| Traction | 60/100 | Not published |
| Team | 50/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | Not published |
| Quality | 87/100 | 35/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 10/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | Otari Design |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Framer |
| Analytics | Segment, Jetpack Stats | Not detected |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Automattic vs Otari Design: common questions
Which is better, Automattic or Otari Design?
On our 0-100 score Automattic rates higher (73/100 against 21/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Automattic and Otari Design compare on the numbers?
Automattic leads on our overall score (73/100 against 21/100), agent readiness (49/100 against 42/100), domain rating (93/100 against 10/100).
Read the full Automattic review and pricing or the Otari Design review and pricing. You can also browse other Automattic alternatives we track.