Automattic vs Goto Cloud
Automattic vs Goto Cloud, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and Goto Cloud on 24/100.
Where each one leads
Automattic
- our overall score: 73/100 against 24/100
- domain rating: 93/100 against 21/100
Goto Cloud
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Automattic | Goto Cloud |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | A personalized link-in-bio page and identity tagging tool for creators to protect and organize content. |
| Category | Web Development, CMS, E-commerce, Open Source | Creator Economy, Social Media Tools, Personal Branding, Link-in-Bio Tools |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Platform |
| Founded | 2005 | 2022 |
| Headquarters | San Francisco, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | Goto Cloud |
|---|---|---|
| Employees | 2,153 | Not published |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | Not published |
| Valuation | $3.0B | Not published |
| LinkedIn followers | 159,411 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | Goto Cloud |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 24/100 |
| Traction | 60/100 | Not published |
| Team | 50/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | 22/100 |
| Quality | 87/100 | 35/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 93/100 | 21/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | Goto Cloud |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Not detected | Sveltekit, Svelte, Tailwind CSS |
| Analytics | Segment, Jetpack Stats | Not detected |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Automattic vs Goto Cloud: common questions
Which is better, Automattic or Goto Cloud?
On our 0-100 score Automattic rates higher (73/100 against 24/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Automattic and Goto Cloud compare on the numbers?
Automattic leads on our overall score (73/100 against 24/100), domain rating (93/100 against 21/100).
Read the full Automattic review and pricing or the Goto Cloud review and pricing. You can also browse other Automattic alternatives we track.