Automattic vs B2squared
Automattic vs B2squared, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Automattic is on 73/100 and B2squared on 6/100.
Where each one leads
Automattic
- our overall score: 73/100 against 6/100
- agent readiness: 49/100 against 21/100
B2squared
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Automattic | B2squared |
|---|---|---|
| What it is | The company behind WordPress.com, WooCommerce, Tumblr, and Jetpack, empowering individuals and businesses to build and manage their online presence. | Modern websites, cross-platform apps for iOS, Android, and web, with practical AI integration. |
| Category | Web Development, CMS, E-commerce, Open Source | Web Development, Mobile App Development, Cross-Platform Development, AI Integration |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | Not published |
| Headquarters | San Francisco, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Automattic | B2squared |
|---|---|---|
| Employees | 2,153 | Not published |
| Headcount growthLast 12 months | -93.2% | Not published |
| Total funding | $300M | Not published |
| Valuation | $3.0B | Not published |
| LinkedIn followers | 159,411 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Automattic | B2squared |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 73/100 | 6/100 |
| Traction | 60/100 | Not published |
| Team | 50/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 44/100 | 2/100 |
| Quality | 87/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 93/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Automattic | B2squared |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Segment, Jetpack Stats | Google Analytics 4 |
| Open source | Yes | No |
| Self-hostable | Yes | No |
Automattic vs B2squared: common questions
Which is better, Automattic or B2squared?
On our 0-100 score Automattic rates higher (73/100 against 6/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Automattic and B2squared compare on the numbers?
Automattic leads on our overall score (73/100 against 6/100), agent readiness (49/100 against 21/100).
Read the full Automattic review and pricing or the B2squared review and pricing. You can also browse other Automattic alternatives we track.