Aura vs Calm
Aura vs Calm, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Aura is on 50/100 and Calm on 61/100.
Where each one leads
Aura
- funding raised: $830M against $54.5M
Calm
- our overall score: 61/100 against 50/100
- domain rating: 87/100 against 61/100
At a glance
| Measure | Aura | Calm |
|---|---|---|
| What it is | Aura provides a personalized, AI-powered mental wellness platform for individuals and businesses. | Calm is a leading mental wellness platform offering meditation, sleep, and relaxation resources. |
| Category | HealthTech, Mental Health Tech, Wellness, AI-Driven Health | HealthTech, Mental Health Tech, MedTech, Consumer App |
| Sells toBusiness model | B2C | B2B | B2C |
| Offering | Software | Software |
| Founded | 2019 | 2012 |
| Headquarters | London, United Kingdom | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Aura | Calm |
|---|---|---|
| Employees | 117 | Not published |
| Total funding | $830M | $54.5M |
| Latest round | Not published | Series B |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 10,063 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Aura | Calm |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 61/100 |
| Traction | 40/100 | 40/100 |
| Team | Not published | 70/100 |
| Community | 15/100 | 15/100 |
| Search visibility | 6/100 | 3/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Aura | Calm |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Not detected |
Aura vs Calm: common questions
Which is better, Aura or Calm?
On our 0-100 score Calm rates higher (61/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Aura and Calm compare on the numbers?
Aura leads on funding raised ($830M against $54.5M). Calm leads on our overall score (61/100 against 50/100), domain rating (87/100 against 61/100).
Read the full Aura review and pricing or the Calm review and pricing. You can also browse other Aura alternatives we track.