Attio vs Pipedrive
Attio vs Pipedrive, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Attio is on 49/100 and Pipedrive on 23/100.
Where each one leads
Attio
- our overall score: 49/100 against 23/100
- agent readiness: 60/100 against 45/100
Pipedrive
- domain rating: 89/100 against 76/100
- headcount: 1,051 against 179
- LinkedIn following: 116,356 against 54,339
At a glance
| Measure | Attio | Pipedrive |
|---|---|---|
| What it is | Attio is a CRM platform that automatically organizes customer data and helps teams build custom workflows without manual data entry. | A sales CRM and pipeline management tool designed for simplicity and ease of use. |
| Category | CRM, Sales Automation, Customer Relationship Management, Workflow Automation | CRM & Sales Software, CRM, Sales Software, Business Software |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | Not published | 2010 |
| Headquarters | London, United Kingdom | Tallinn, Estonia |
| Status | Active | Active |
Size, funding and growth
| Measure | Attio | Pipedrive |
|---|---|---|
| Employees | 179 | 1,051 |
| Total funding | $93.5M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 54,339 | 116,356 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Attio | Pipedrive |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 23/100 |
| Traction | 60/100 | 20/100 |
| Search visibility | 36/100 | 31/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 89/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Attio | Pipedrive |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Not detected |
| Frameworks | Next.js, Tailwind CSS | Next.js |
| Analytics | Not detected | Segment |
| Open source | Yes | No |
What users say
| Measure | Attio | Pipedrive |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 2 negative across 6 threads | Not published |
“Attio feels like an early Airtable with clean UX. It's built for small teams that want custom data models and API integrations without spending several thousand euros a month.”r/CRM
Attio vs Pipedrive: common questions
Which is better, Attio or Pipedrive?
On our 0-100 score Attio rates higher (49/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Attio and Pipedrive compare on the numbers?
Attio leads on our overall score (49/100 against 23/100), agent readiness (60/100 against 45/100). Pipedrive leads on domain rating (89/100 against 76/100), headcount (1,051 against 179), LinkedIn following (116,356 against 54,339).
What do real users say about Attio and Pipedrive?
Attio: 2 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/CRM.
Read the full Attio review and pricing or the Pipedrive review and pricing. You can also browse other Attio alternatives we track.