Attio vs folk
Attio vs folk, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Attio is on 49/100 and folk on 48/100.
Where each one leads
Attio
- headcount: 179 against 63
- LinkedIn following: 54,339 against 27,385
folk
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Attio | folk |
|---|---|---|
| What it is | Attio is a CRM platform that automatically organizes customer data and helps teams build custom workflows without manual data entry. | A CRM platform designed for sales teams to manage contacts, automate outreach, and improve customer relationships. |
| Category | CRM, Sales Automation, Customer Relationship Management, Workflow Automation | Artificial Intelligence, Sales Tools, Conversation Analytics, CRM |
| Sells toBusiness model | B2B | B2B SaaS |
| Offering | Platform | SaaS |
| Founded | Not published | 2019 |
| Headquarters | London, United Kingdom | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Attio | folk |
|---|---|---|
| Employees | 179 | 63 |
| Total funding | $93.5M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 54,339 | 27,385 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Attio | folk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 48/100 |
| Traction | 60/100 | 44/100 |
| Team | Not published | 70/100 |
| Search visibility | 36/100 | 28/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (60/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Attio | folk |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Webflow |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
| Support stack | Not detected | Intercom |
| Open source | Yes | No |
What users say
| Measure | Attio | folk |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 2 negative across 6 threads | Not published |
“Attio feels like an early Airtable with clean UX. It's built for small teams that want custom data models and API integrations without spending several thousand euros a month.”r/CRM
Attio vs folk: common questions
Which is better, Attio or folk?
On our 0-100 score Attio rates higher (49/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Attio and folk compare on the numbers?
Attio leads on headcount (179 against 63), LinkedIn following (54,339 against 27,385).
What do real users say about Attio and folk?
Attio: 2 positive and 2 negative mentions across 6 Reddit threads we track, mostly in r/CRM.
Read the full Attio review and pricing or the folk review and pricing. You can also browse other Attio alternatives we track.