attentive vs Emarsys
attentive vs Emarsys, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: attentive is on 68/100 and Emarsys on 59/100.
Where each one leads
attentive
- our overall score: 68/100 against 59/100
- funding raised: $863M against $63.0M
Emarsys
Leads on none of the measures we hold for both companies.
At a glance
| Measure | attentive | Emarsys |
|---|---|---|
| What it is | Personalized SMS marketing platform for brands. | Customer engagement platform for personalized marketing. |
| Category | Marketing Technology, SaaS, AI, E-commerce | Marketing Technology, CRM, Artificial Intelligence, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2016 | 2000 |
| Headquarters | New York, United States | Vienna, Austria |
| Status | Active | Active |
Size, funding and growth
| Measure | attentive | Emarsys |
|---|---|---|
| Employees | 1,507 | Not published |
| Total funding | $863M | $63.0M |
| Latest round | Series E | Strategic |
| Valuation | $6.5B | $1.1B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | attentive | Emarsys |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 68/100 | 59/100 |
| Traction | 60/100 | 39/100 |
| Team | 70/100 | Not published |
| Community | Not published | 15/100 |
| Search visibility | 24/100 | 19/100 |
| Quality | 86/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | Not published |
| Domain ratingLink authority, 0-100 | 80/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | attentive | Emarsys |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager | Not detected |
attentive vs Emarsys: common questions
Which is better, attentive or Emarsys?
On our 0-100 score attentive rates higher (68/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do attentive and Emarsys compare on the numbers?
attentive leads on our overall score (68/100 against 59/100), funding raised ($863M against $63.0M).
Read the full attentive review and pricing or the Emarsys review and pricing. You can also browse other attentive alternatives we track.

