Atoms vs Figure
Atoms vs Figure, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Atoms is on 55/100 and Figure on 57/100.
Where each one leads
Atoms
- agent readiness: 47/100 against 36/100
Figure
- domain rating: 73/100 against 33/100
At a glance
| Measure | Atoms | Figure |
|---|---|---|
| What it is | Robotics startup building specialized industrial robots for food, mining, and transportation sectors. | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. |
| Category | Robotics, Artificial Intelligence, Autonomous Vehicles, Logistics | Robotics, Artificial Intelligence, Hardware, Physical AI |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Hardware |
| Founded | 2021 | 2018 |
| Headquarters | Los Angeles, United States | Sunnyvale, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Atoms | Figure |
|---|---|---|
| Employees | Not published | 673 |
| Total funding | $3.4B | $4.0B |
| Latest round | Funding Round | Not published |
| Valuation | Not published | $4K |
| LinkedIn followers | Not published | 124,551 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Atoms | Figure |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 57/100 |
| Traction | 40/100 | 60/100 |
| Team | 30/100 | 20/100 |
| Community | 20/100 | Not published |
| Search visibility | 73/100 | 25/100 |
| Quality | 70/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 33/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Atoms | Figure |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Not detected | Vercel |
| CMS | Framer | Not detected |
| Frameworks | Not detected | Next.js |
| Analytics | Google Analytics 4 | Not detected |
What users say
| Measure | Atoms | Figure |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 5.0/5 from 1 vote | Not published |
| Reddit sentimentThreads we track | Not published | 1 positive, 0 negative across 1 thread |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Atoms vs Figure: common questions
Which is better, Atoms or Figure?
On our 0-100 score Figure rates higher (57/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Atoms and Figure compare on the numbers?
Atoms leads on agent readiness (47/100 against 36/100). Figure leads on domain rating (73/100 against 33/100).
What do real users say about Atoms and Figure?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Atoms review and pricing or the Figure review and pricing. You can also browse other Atoms alternatives we track.