Atauro vs Formula 1
Atauro vs Formula 1, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Atauro is on 7/100 and Formula 1 on 76/100.
Where each one leads
Atauro
Leads on none of the measures we hold for both companies.
Formula 1
- our overall score: 76/100 against 7/100
- domain rating: 85/100 against 10/100
At a glance
| Measure | Atauro | Formula 1 |
|---|---|---|
| What it is | Provides accurate football betting odds and in-depth analysis from over 100 experts. | The pinnacle of motorsport, a global racing championship and entertainment property. |
| Category | Sports Betting, Football Analytics, Odds Provider, Sports Information | Sports, Media & Entertainment, Automotive, Events |
| Sells toBusiness model | B2C | B2B2C |
| Offering | Platform | Platform |
| Founded | Not published | 1950 |
| Headquarters | Not published | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Atauro | Formula 1 |
|---|---|---|
| Employees | Not published | 750 |
| Total funding | Not published | $4.7B |
| Latest round | Not published | Acquisition |
| Valuation | Not published | $8.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Atauro | Formula 1 |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 7/100 | 76/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 2/100 | 16/100 |
| Quality | Not published | 94/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 10/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Atauro | Formula 1 |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | CloudFront |
| CMS | WordPress | Ghost |
| Frameworks | Jquery | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4 | Not detected |
Atauro vs Formula 1: common questions
Which is better, Atauro or Formula 1?
On our 0-100 score Formula 1 rates higher (76/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Atauro and Formula 1 compare on the numbers?
Formula 1 leads on our overall score (76/100 against 7/100), domain rating (85/100 against 10/100).
Read the full Atauro review and pricing or the Formula 1 review and pricing. You can also browse other Atauro alternatives we track.

