Astertracker vs Outbrain
Astertracker vs Outbrain, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Astertracker is on 6/100 and Outbrain on 63/100.
Where each one leads
Astertracker
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 6/100
- agent readiness: 38/100 against 21/100
At a glance
| Measure | Astertracker | Outbrain |
|---|---|---|
| What it is | A website tracker for staying updated with the latest technology news and trends. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Web Search, Information Aggregation, Technology News, Content Discovery | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | Not published | 2006 |
| Headquarters | Not published | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Astertracker | Outbrain |
|---|---|---|
| Employees | Not published | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | Not published | $394M |
| Latest round | Not published | Pre-IPO |
| LinkedIn followers | Not published | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Astertracker | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 6/100 | 63/100 |
| Traction | Not published | 60/100 |
| Team | Not published | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 2/100 | 30/100 |
| Quality | Not published | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | Not published | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Astertracker | Outbrain |
|---|---|---|
| Analytics | Not detected | Google Tag Manager |
| Open source | Yes | No |
Astertracker vs Outbrain: common questions
Which is better, Astertracker or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 6/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Astertracker and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 6/100), agent readiness (38/100 against 21/100).
Read the full Astertracker review and pricing or the Outbrain review and pricing. You can also browse other Astertracker alternatives we track.