Assurance vs Marshmallow
Assurance vs Marshmallow, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Assurance is on 38/100 and Marshmallow on 66/100.
Where each one leads
Assurance
- headcount: 2,837 against 669
Marshmallow
- our overall score: 66/100 against 38/100
- agent readiness: 40/100 against 21/100
- funding raised: $195M against $93.2M
- LinkedIn following: 35,308 against 16,390
At a glance
| Measure | Assurance | Marshmallow |
|---|---|---|
| What it is | A digital insurance platform that simplifies the purchase and management of insurance for individuals and businesses. | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. |
| Category | InsurTech, Digital Insurance, Personal Finance, Consumer App | InsurTech, Fintech, Insurance Broker, Embedded Finance |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Software | platform | services |
| Founded | Not published | 2017 |
| Headquarters | New York, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Assurance | Marshmallow |
|---|---|---|
| Employees | 2,837 | 669 |
| Total funding | $93.2M | $195M |
| Latest round | Seed | Series C |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 16,390 | 35,308 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Assurance | Marshmallow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 38/100 | 66/100 |
| Traction | 60/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 22/100 | 33/100 |
| Quality | 40/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Assurance | Marshmallow |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Next.js |
| Analytics | Not detected | Google Analytics 4 |
Assurance vs Marshmallow: common questions
Which is better, Assurance or Marshmallow?
On our 0-100 score Marshmallow rates higher (66/100 against 38/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Assurance and Marshmallow compare on the numbers?
Assurance leads on headcount (2,837 against 669). Marshmallow leads on our overall score (66/100 against 38/100), agent readiness (40/100 against 21/100), funding raised ($195M against $93.2M), LinkedIn following (35,308 against 16,390).
Read the full Assurance review and pricing or the Marshmallow review and pricing. You can also browse other Assurance alternatives we track.