Assurance vs Luko
Assurance vs Luko, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Assurance is on 38/100 and Luko on 62/100.
Where each one leads
Assurance
Leads on none of the measures we hold for both companies.
Luko
- our overall score: 62/100 against 38/100
- agent readiness: 41/100 against 21/100
- domain rating: 71/100 against 61/100
At a glance
| Measure | Assurance | Luko |
|---|---|---|
| What it is | A digital insurance platform that simplifies the purchase and management of insurance for individuals and businesses. | A home insurance company that uses technology to streamline the process of getting home insurance and making claims. |
| Category | InsurTech, Digital Insurance, Personal Finance, Consumer App | InsurTech, Home Insurance, Proptech, Smart Home |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Software |
| Founded | Not published | 2016 |
| Headquarters | New York, United States | Paris, France |
| Status | Active | Active |
Size, funding and growth
| Measure | Assurance | Luko |
|---|---|---|
| Employees | 2,837 | Not published |
| Total funding | $93.2M | Not published |
| Latest round | Seed | Not published |
| LinkedIn followers | 16,390 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Assurance | Luko |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 38/100 | 62/100 |
| Traction | 60/100 | 15/100 |
| Search visibility | 22/100 | Not published |
| Quality | 40/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Assurance | Luko |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Bootstrap |
Assurance vs Luko: common questions
Which is better, Assurance or Luko?
On our 0-100 score Luko rates higher (62/100 against 38/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Assurance and Luko compare on the numbers?
Luko leads on our overall score (62/100 against 38/100), agent readiness (41/100 against 21/100), domain rating (71/100 against 61/100).
Read the full Assurance review and pricing or the Luko review and pricing. You can also browse other Assurance alternatives we track.

