Assurance vs At-Bay
Assurance vs At-Bay, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Assurance is on 38/100 and At-Bay on 70/100.
Where each one leads
Assurance
- headcount: 2,837 against 359
At-Bay
- our overall score: 70/100 against 38/100
- agent readiness: 48/100 against 21/100
- funding raised: $292M against $93.2M
At a glance
| Measure | Assurance | At-Bay |
|---|---|---|
| What it is | A digital insurance platform that simplifies the purchase and management of insurance for individuals and businesses. | At-Bay is a cyber insurance and security company that combines insurance products with active security monitoring to help businesses prevent and recover from cyber threats. |
| Category | InsurTech, Digital Insurance, Personal Finance, Consumer App | InsurTech, Cybersecurity, Risk Management, Parametric Insurance |
| Sells toBusiness model | B2C | B2B |
| Offering | Software | Software |
| Founded | Not published | 2016 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Assurance | At-Bay |
|---|---|---|
| Employees | 2,837 | 359 |
| Headcount growthLast 12 months | Not published | +18.9% |
| Total funding | $93.2M | $292M |
| Latest round | Seed | Series D |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 16,390 | 20,419 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Assurance | At-Bay |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 38/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 22/100 | 46/100 |
| Quality | 40/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 61/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Assurance | At-Bay |
|---|---|---|
| Hosting | AWS | Self Managed |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, Mixpanel, Hotjar +1 more |
| Support stack | Not detected | HubSpot |
Assurance vs At-Bay: common questions
Which is better, Assurance or At-Bay?
On our 0-100 score At-Bay rates higher (70/100 against 38/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Assurance and At-Bay compare on the numbers?
Assurance leads on headcount (2,837 against 359). At-Bay leads on our overall score (70/100 against 38/100), agent readiness (48/100 against 21/100), funding raised ($292M against $93.2M).
Read the full Assurance review and pricing or the At-Bay review and pricing. You can also browse other Assurance alternatives we track.