Assembly vs Gupy
Assembly vs Gupy, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Assembly is on 41/100 and Gupy on 64/100.
Where each one leads
Assembly
Leads on none of the measures we hold for both companies.
Gupy
- our overall score: 64/100 against 41/100
- domain rating: 85/100 against 58/100
- headcount: 1,224 against 42
- LinkedIn following: 1,630,791 against 5,024
At a glance
| Measure | Assembly | Gupy |
|---|---|---|
| What it is | Assembly is an AI/SaaS platform for employee recognition and engagement. | Gupy is a leading HR technology platform in Brazil that uses AI to optimize recruitment and employee management. |
| Category | HR Tech, Employee Engagement, Recognition Platform, Company Culture | HR Tech, Recruitment Software, Applicant Tracking System, Talent Acquisition |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2019 | 2015 |
| Headquarters | San Francisco, United States | Sao Paulo, Brazil |
| Status | Active | Active |
Size, funding and growth
| Measure | Assembly | Gupy |
|---|---|---|
| Employees | 42 | 1,224 |
| Headcount growthLast 12 months | Not published | +8.7% |
| Total funding | Not published | $122M |
| Latest round | Not published | Series C |
| LinkedIn followers | 5,024 | 1,630,791 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Assembly | Gupy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 64/100 |
| Traction | 16/100 | 60/100 |
| Team | Not published | 70/100 |
| Search visibility | 32/100 | 51/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 58/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Assembly | Gupy |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Support stack | Discourse | Not detected |
Assembly vs Gupy: common questions
Which is better, Assembly or Gupy?
On our 0-100 score Gupy rates higher (64/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Assembly and Gupy compare on the numbers?
Gupy leads on our overall score (64/100 against 41/100), domain rating (85/100 against 58/100), headcount (1,224 against 42), LinkedIn following (1,630,791 against 5,024).
Read the full Assembly review and pricing or the Gupy review and pricing. You can also browse other Assembly alternatives we track.