Asana vs Routine
Asana vs Routine, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Asana is on 75/100 and Routine on 50/100.
Where each one leads
Asana
- our overall score: 75/100 against 50/100
- domain rating: 91/100 against 54/100
- headcount: 4,248 against 12
- funding raised: $50.0M against $9.5M
Routine
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Asana | Routine |
|---|---|---|
| What it is | A work management platform designed to help teams organize, track, and manage their work. | A unified workspace for tasks, notes, and calendars to boost professional productivity. |
| Category | SaaS, Productivity, Collaboration, AI | Productivity Software, Task Management, Note-taking, Calendar Integration |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2008 | 2020 |
| Headquarters | San Francisco, United States | Berlin, Germany |
| Status | Active | Active |
Size, funding and growth
| Measure | Asana | Routine |
|---|---|---|
| Employees | 4,248 | 12 |
| Total funding | $50.0M | $9.5M |
| Latest round | Series E | Pre-Seed |
| LinkedIn followers | Not published | 1,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Asana | Routine |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 50/100 |
| Traction | 58/100 | 46/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | Not published | 32/100 |
| Quality | Not published | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (49/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Asana | Routine |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Netlify | Not detected |
| Frameworks | Next.js | Nuxt |
| Analytics | Not detected | Segment |
| Support stack | Discourse | Not detected |
Asana vs Routine: common questions
Which is better, Asana or Routine?
On our 0-100 score Asana rates higher (75/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Asana and Routine compare on the numbers?
Asana leads on our overall score (75/100 against 50/100), domain rating (91/100 against 54/100), headcount (4,248 against 12), funding raised ($50.0M against $9.5M).
Read the full Asana review and pricing or the Routine review and pricing. You can also browse other Asana alternatives we track.