Arpeely vs Taptica
Arpeely vs Taptica, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Arpeely is on 41/100 and Taptica on 47/100.
Where each one leads
Arpeely
Leads on none of the measures we hold for both companies.
Taptica
- our overall score: 47/100 against 41/100
- domain rating: 54/100 against 45/100
- headcount: 244 against 82
At a glance
| Measure | Arpeely | Taptica |
|---|---|---|
| What it is | Machine learning-based media acquisition algorithms for real-time bidding environments. | A global end-to-end mobile advertising platform and Facebook/Instagram Marketing Partner. |
| Category | Marketing, Real-Time Bidding, DSP, AdTech | Marketing, Mobile Marketing, AdTech, Mobile Advertising |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2011 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Arpeely | Taptica |
|---|---|---|
| Employees | 82 | 244 |
| Headcount growthLast 12 months | +33.2% | Not published |
| Total funding | Not published | $53.2M |
| Latest round | Not published | Post-IPO |
| LinkedIn followers | 10,810 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Arpeely | Taptica |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 47/100 |
| Traction | 19/100 | 59/100 |
| Team | 70/100 | Not published |
| Search visibility | 33/100 | 16/100 |
| Quality | Not published | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 45/100 | 54/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Arpeely | Taptica |
|---|---|---|
| Hosting | Google Cloud | Google Cloud |
| CMS | Wix | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Not detected | Google Analytics 4 |
What users say
| Measure | Arpeely | Taptica |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 0 negative across 4 threads |
“I've been invested in Taptica since March (yay, albeit not that much, 400 odd shares). I heard it as a stock tip on share radio. I did my research and I thought, what a great company, look at their customer base, let's do this.”r/UKInvesting
Arpeely vs Taptica: common questions
Which is better, Arpeely or Taptica?
On our 0-100 score Taptica rates higher (47/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Arpeely and Taptica compare on the numbers?
Taptica leads on our overall score (47/100 against 41/100), domain rating (54/100 against 45/100), headcount (244 against 82).
What do real users say about Arpeely and Taptica?
Taptica: 2 positive and 0 negative mentions across 4 Reddit threads we track, mostly in r/UKInvesting.
Read the full Arpeely review and pricing or the Taptica review and pricing. You can also browse other Arpeely alternatives we track.