Apptronik vs Figure
Apptronik vs Figure, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apptronik is on 59/100 and Figure on 57/100.
Where each one leads
Apptronik
Leads on none of the measures we hold for both companies.
Figure
- funding raised: $4.0B against $1.6B
At a glance
| Measure | Apptronik | Figure |
|---|---|---|
| What it is | Humanoid robot startup building robots for tasks like unloading trailers and picking warehouse inventory. | Building humanoid robots for commercial work, currently deployed at scale with BMW, Mercedes-Benz, and Amazon. |
| Category | Robotics, Embodied AI, AI Hardware, Automation | Robotics, Artificial Intelligence, Hardware, Physical AI |
| Sells toBusiness model | B2B | B2B |
| Offering | Hardware | Hardware |
| Founded | 2021 | 2018 |
| Headquarters | Austin, United States | Sunnyvale, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Apptronik | Figure |
|---|---|---|
| Employees | Not published | 673 |
| Total funding | $1.6B | $4.0B |
| Latest round | Series A | Not published |
| Valuation | $5.3B | $4K |
| LinkedIn followers | Not published | 124,551 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apptronik | Figure |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 57/100 |
| Traction | 40/100 | 60/100 |
| Team | 30/100 | 20/100 |
| Search visibility | 20/100 | 25/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 67/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apptronik | Figure |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | Webflow | Not detected |
| Frameworks | Tailwind CSS | Next.js |
| Analytics | Google Analytics 4, Linkedin Insight | Not detected |
What users say
| Measure | Apptronik | Figure |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 0 negative across 1 thread |
“Figure 03 Robot sorting packages while Marc Benioff messes with it. https://x.com/Benioff/status/2036252519308075219”r/nextfuckinglevel
Apptronik vs Figure: common questions
Which is better, Apptronik or Figure?
On our 0-100 score Apptronik rates higher (59/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Apptronik and Figure compare on the numbers?
Figure leads on funding raised ($4.0B against $1.6B).
What do real users say about Apptronik and Figure?
Figure: 1 positive and 0 negative mentions across 1 Reddit threads we track, mostly in r/nextfuckinglevel.
Read the full Apptronik review and pricing or the Figure review and pricing. You can also browse other Apptronik alternatives we track.