Approov vs Loginx
Approov vs Loginx, compared side by side on 9 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Approov is on 42/100 and Loginx on 8/100.
Where each one leads
Approov
- our overall score: 42/100 against 8/100
- agent readiness: 48/100 against 21/100
Loginx
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Approov | Loginx |
|---|---|---|
| What it is | Mobile app security and API protection platform for preventing fraud and abuse. | Loginx provides an AI-powered platform for secure, passwordless authentication and identity management for enterprises. |
| Category | Cybersecurity, API Security, Mobile Security, Fraud Prevention | Cybersecurity, Authentication, Identity Management, Passwordless Authentication |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2015 | Not published |
| Headquarters | London, United Kingdom | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Approov | Loginx |
|---|---|---|
| Employees | 29 | Not published |
| Total funding | $8.6M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 4,638 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Approov | Loginx |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 42/100 | 8/100 |
| Traction | 49/100 | Not published |
| Team | 30/100 | Not published |
| Search visibility | 23/100 | 10/100 |
| Quality | 45/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 58/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Approov | Loginx |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
Approov vs Loginx: common questions
Which is better, Approov or Loginx?
On our 0-100 score Approov rates higher (42/100 against 8/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 9 data points above: read the rows that match what you are buying for.
How do Approov and Loginx compare on the numbers?
Approov leads on our overall score (42/100 against 8/100), agent readiness (48/100 against 21/100).
Read the full Approov review and pricing or the Loginx review and pricing. You can also browse other Approov alternatives we track.