AppLovin vs Start.io
AppLovin vs Start.io, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AppLovin is on 61/100 and Start.io on 57/100.
Where each one leads
AppLovin
- our overall score: 61/100 against 57/100
- domain rating: 86/100 against 75/100
- headcount: 530 against 154
- funding raised: $130M against $4.3M
- LinkedIn following: 71,908 against 35,567
Start.io
Leads on none of the measures we hold for both companies.
At a glance
| Measure | AppLovin | Start.io |
|---|---|---|
| What it is | Mobile app monetization and marketing platform for game developers. | Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences, delivering hundreds of millions of ads daily. |
| Category | Mobile App Monetization, Mobile App Ecosystem, AdTech, Mobile App Marketing | Mobile Marketing, Marketing, Advanced Targeting, Consumer Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2012 | 2010 |
| Headquarters | Palo Alto, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | AppLovin | Start.io |
|---|---|---|
| Employees | 530 | 154 |
| Headcount growthLast 12 months | Not published | +2.9% |
| Total funding | $130M | $4.3M |
| Latest round | Series D | Series A |
| LinkedIn followers | 71,908 | 35,567 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AppLovin | Start.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 57/100 |
| Traction | 60/100 | 53/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 26/100 | 33/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AppLovin | Start.io |
|---|---|---|
| Hosting | Google Cloud | Self Managed |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Not detected | Google Tag Manager |
AppLovin vs Start.io: common questions
Which is better, AppLovin or Start.io?
On our 0-100 score AppLovin rates higher (61/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do AppLovin and Start.io compare on the numbers?
AppLovin leads on our overall score (61/100 against 57/100), domain rating (86/100 against 75/100), headcount (530 against 154), funding raised ($130M against $4.3M), LinkedIn following (71,908 against 35,567).
Read the full AppLovin review and pricing or the Start.io review and pricing. You can also browse other AppLovin alternatives we track.