AppLovin vs Sett
AppLovin vs Sett, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AppLovin is on 61/100 and Sett on 65/100.
Where each one leads
AppLovin
- agent readiness: 55/100 against 35/100
- domain rating: 86/100 against 39/100
- headcount: 530 against 185
- funding raised: $130M against $57.0M
- LinkedIn following: 71,908 against 10,247
Sett
- our overall score: 65/100 against 61/100
At a glance
| Measure | AppLovin | Sett |
|---|---|---|
| What it is | Mobile app monetization and marketing platform for game developers. | AI-powered creative performance platform for mobile games, generating and testing ad concepts at scale. |
| Category | Mobile App Monetization, Mobile App Ecosystem, AdTech, Mobile App Marketing | Gaming, Generative AI, Infrastructure, Development |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2012 | 2021 |
| Headquarters | Palo Alto, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | AppLovin | Sett |
|---|---|---|
| Employees | 530 | 185 |
| Headcount growthLast 12 months | Not published | +500.0% |
| Total funding | $130M | $57.0M |
| Latest round | Series D | Series B |
| LinkedIn followers | 71,908 | 10,247 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AppLovin | Sett |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 65/100 |
| Traction | 60/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 20/100 |
| Search visibility | 26/100 | 52/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (55/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 39/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AppLovin | Sett |
|---|---|---|
| Hosting | Google Cloud | Not detected |
| CDN | Not detected | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js, Tailwind CSS | Jquery |
| Analytics | Not detected | Google Tag Manager |
| Open source | No | Yes |
AppLovin vs Sett: common questions
Which is better, AppLovin or Sett?
On our 0-100 score Sett rates higher (65/100 against 61/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do AppLovin and Sett compare on the numbers?
AppLovin leads on agent readiness (55/100 against 35/100), domain rating (86/100 against 39/100), headcount (530 against 185), funding raised ($130M against $57.0M), LinkedIn following (71,908 against 10,247). Sett leads on our overall score (65/100 against 61/100).
Read the full AppLovin review and pricing or the Sett review and pricing. You can also browse other AppLovin alternatives we track.