Applitools vs Unmarkr
Applitools vs Unmarkr, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Applitools is on 62/100 and Unmarkr on 7/100.
Where each one leads
Applitools
- our overall score: 62/100 against 7/100
Unmarkr
- agent readiness: 53/100 against 42/100
At a glance
| Measure | Applitools | Unmarkr |
|---|---|---|
| What it is | AI-powered visual testing and monitoring for web, mobile, and desktop applications. | Strip visible AI watermarks and provenance metadata from images, free in-browser or via metered API. |
| Category | Enterprise, Development, Software Testing, Image Processing | Image Processing, Digital Forensics, AI Watermark Removal, Metadata Removal |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2013 | Not published |
| Headquarters | San Mateo, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Applitools | Unmarkr |
|---|---|---|
| Employees | 120 | Not published |
| Headcount growthLast 12 months | -0.4% | Not published |
| Total funding | $41.5M | Not published |
| Latest round | Strategic | Not published |
| LinkedIn followers | 24,724 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Applitools | Unmarkr |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 7/100 |
| Traction | 58/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 28/100 | Not published |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 74/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Applitools | Unmarkr |
|---|---|---|
| Hosting | Self Managed | Vercel |
| CDN | Cloudflare | Vercel |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Next.js, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Support stack | Zendesk | Not detected |
| Open source | Yes | No |
What users say
| Measure | Applitools | Unmarkr |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 0 negative across 5 threads | Not published |
“I just finished a two week pilot of Applitools Eyes and was very very impressed, especially how easily and quickly it works with Selenium IDE. That said, it's more than my current (read: non-existent) QA budget allows for, so wanted to ask ”r/QualityAssurance
Applitools vs Unmarkr: common questions
Which is better, Applitools or Unmarkr?
On our 0-100 score Applitools rates higher (62/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Applitools and Unmarkr compare on the numbers?
Applitools leads on our overall score (62/100 against 7/100). Unmarkr leads on agent readiness (53/100 against 42/100).
What do real users say about Applitools and Unmarkr?
Applitools: 2 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/QualityAssurance.
Read the full Applitools review and pricing or the Unmarkr review and pricing. You can also browse other Applitools alternatives we track.