Applitools vs Narrative
Applitools vs Narrative, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Applitools is on 62/100 and Narrative on 45/100.
Where each one leads
Applitools
- our overall score: 62/100 against 45/100
- agent readiness: 42/100 against 36/100
- domain rating: 74/100 against 13/100
- headcount: 120 against 7
- funding raised: $41.5M against $10.0M
- LinkedIn following: 24,724 against 1,574
Narrative
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Applitools | Narrative |
|---|---|---|
| What it is | AI-powered visual testing and monitoring for web, mobile, and desktop applications. | AI-powered QA testing platform |
| Category | Enterprise, Development, Software Testing, Image Processing | Artificial Intelligence, B2B, Logistics, AI Testing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | 2023 |
| Headquarters | San Mateo, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Applitools | Narrative |
|---|---|---|
| Employees | 120 | 7 |
| Headcount growthLast 12 months | -0.4% | Not published |
| Total funding | $41.5M | $10.0M |
| Latest round | Strategic | Seed |
| LinkedIn followers | 24,724 | 1,574 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Applitools | Narrative |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 45/100 |
| Traction | 58/100 | 44/100 |
| Team | 70/100 | Not published |
| Search visibility | 28/100 | 31/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (36/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 13/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Applitools | Narrative |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Support stack | Zendesk | Not detected |
| Open source | Yes | No |
What users say
| Measure | Applitools | Narrative |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 0 negative across 5 threads | Not published |
“I just finished a two week pilot of Applitools Eyes and was very very impressed, especially how easily and quickly it works with Selenium IDE. That said, it's more than my current (read: non-existent) QA budget allows for, so wanted to ask ”r/QualityAssurance
Applitools vs Narrative: common questions
Which is better, Applitools or Narrative?
On our 0-100 score Applitools rates higher (62/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Applitools and Narrative compare on the numbers?
Applitools leads on our overall score (62/100 against 45/100), agent readiness (42/100 against 36/100), domain rating (74/100 against 13/100), headcount (120 against 7), funding raised ($41.5M against $10.0M), LinkedIn following (24,724 against 1,574).
What do real users say about Applitools and Narrative?
Applitools: 2 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/QualityAssurance.
Read the full Applitools review and pricing or the Narrative review and pricing. You can also browse other Applitools alternatives we track.

