Applitools vs Functionize
Applitools vs Functionize, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Applitools is on 62/100 and Functionize on 45/100.
Where each one leads
Applitools
- our overall score: 62/100 against 45/100
- LinkedIn following: 24,724 against 13,479
Functionize
- agent readiness: 50/100 against 42/100
- funding raised: $61.0M against $41.5M
At a glance
| Measure | Applitools | Functionize |
|---|---|---|
| What it is | AI-powered visual testing and monitoring for web, mobile, and desktop applications. | Functionize provides an AI-powered test automation platform for web applications, enabling faster and more reliable software releases. |
| Category | Enterprise, Development, Software Testing, Image Processing | Test Automation, Software Testing, Quality Assurance, AI Testing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | Not published |
| Headquarters | San Mateo, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Applitools | Functionize |
|---|---|---|
| Employees | 120 | Not published |
| Headcount growthLast 12 months | -0.4% | Not published |
| Total funding | $41.5M | $61.0M |
| Latest round | Strategic | Series B |
| LinkedIn followers | 24,724 | 13,479 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Applitools | Functionize |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 45/100 |
| Traction | 58/100 | 39/100 |
| Team | 70/100 | Not published |
| Search visibility | 28/100 | 29/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Applitools | Functionize |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Tailwind CSS, Bootstrap |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
| Support stack | Zendesk | HubSpot |
| Open source | Yes | No |
What users say
| Measure | Applitools | Functionize |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 0 negative across 5 threads | Not published |
“I just finished a two week pilot of Applitools Eyes and was very very impressed, especially how easily and quickly it works with Selenium IDE. That said, it's more than my current (read: non-existent) QA budget allows for, so wanted to ask ”r/QualityAssurance
Applitools vs Functionize: common questions
Which is better, Applitools or Functionize?
On our 0-100 score Applitools rates higher (62/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Applitools and Functionize compare on the numbers?
Applitools leads on our overall score (62/100 against 45/100), LinkedIn following (24,724 against 13,479). Functionize leads on agent readiness (50/100 against 42/100), funding raised ($61.0M against $41.5M).
What do real users say about Applitools and Functionize?
Applitools: 2 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/QualityAssurance.
Read the full Applitools review and pricing or the Functionize review and pricing. You can also browse other Applitools alternatives we track.

