Applitools vs Endform
Applitools vs Endform, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Applitools is on 62/100 and Endform on 19/100.
Where each one leads
Applitools
- our overall score: 62/100 against 19/100
- domain rating: 74/100 against 53/100
- headcount: 120 against 2
Endform
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Applitools | Endform |
|---|---|---|
| What it is | AI-powered visual testing and monitoring for web, mobile, and desktop applications. | Platform for high-speed, browser-based end-to-end testing specifically for the Playwright framework. |
| Category | Enterprise, Development, Software Testing, Image Processing | Software, Quality Assurance, Developer Tools, Cloud Computing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2013 | 2025 |
| Headquarters | San Mateo, United States | Stockholm, Sweden |
| Status | Active | Active |
Size, funding and growth
| Measure | Applitools | Endform |
|---|---|---|
| Employees | 120 | 2 |
| Headcount growthLast 12 months | -0.4% | Not published |
| Total funding | $41.5M | Not published |
| Latest round | Strategic | Not published |
| LinkedIn followers | 24,724 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Applitools | Endform |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 19/100 |
| Traction | 58/100 | 5/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 28/100 | 10/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 74/100 | 53/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Applitools | Endform |
|---|---|---|
| Hosting | Self Managed | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Notion |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Astro, Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager, PostHog |
| Support stack | Zendesk | Not detected |
| Open source | Yes | No |
What users say
| Measure | Applitools | Endform |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 0 negative across 5 threads | Not published |
“I just finished a two week pilot of Applitools Eyes and was very very impressed, especially how easily and quickly it works with Selenium IDE. That said, it's more than my current (read: non-existent) QA budget allows for, so wanted to ask ”r/QualityAssurance
Applitools vs Endform: common questions
Which is better, Applitools or Endform?
On our 0-100 score Applitools rates higher (62/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Applitools and Endform compare on the numbers?
Applitools leads on our overall score (62/100 against 19/100), domain rating (74/100 against 53/100), headcount (120 against 2).
What do real users say about Applitools and Endform?
Applitools: 2 positive and 0 negative mentions across 5 Reddit threads we track, mostly in r/QualityAssurance.
Read the full Applitools review and pricing or the Endform review and pricing. You can also browse other Applitools alternatives we track.