AppCard vs LoyaltyLion
AppCard vs LoyaltyLion, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AppCard is on 49/100 and LoyaltyLion on 60/100.
Where each one leads
AppCard
- headcount: 127 against 65
- LinkedIn following: 54,745 against 11,651
LoyaltyLion
- our overall score: 60/100 against 49/100
- domain rating: 76/100 against 61/100
- funding raised: $24.9M against $8.5M
At a glance
| Measure | AppCard | LoyaltyLion |
|---|---|---|
| What it is | Data-driven marketing platform for retailers to analyze, target, and engage customers. | A data-driven loyalty and engagement platform for e-commerce brands to increase retention and revenue. |
| Category | Marketing, Customer Loyalty, RetailTech, MarTech | E-Commerce Enablers, Customer Loyalty, RetailTech, MarTech |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2012 |
| Headquarters | New York, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | AppCard | LoyaltyLion |
|---|---|---|
| Employees | 127 | 65 |
| Headcount growthLast 12 months | +15.7% | Not published |
| Total funding | $8.5M | $24.9M |
| Latest round | Series B | Growth |
| LinkedIn followers | 54,745 | 11,651 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AppCard | LoyaltyLion |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 60/100 |
| Traction | 55/100 | 55/100 |
| Team | 60/100 | 70/100 |
| Search visibility | 41/100 | 35/100 |
| Quality | 45/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AppCard | LoyaltyLion |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| CMS | Lovable | Not detected |
| Frameworks | Tailwind CSS | Jquery |
| Analytics | Not detected | Google Tag Manager, Microsoft Clarity |
| Support stack | Not detected | HubSpot |
AppCard vs LoyaltyLion: common questions
Which is better, AppCard or LoyaltyLion?
On our 0-100 score LoyaltyLion rates higher (60/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do AppCard and LoyaltyLion compare on the numbers?
AppCard leads on headcount (127 against 65), LinkedIn following (54,745 against 11,651). LoyaltyLion leads on our overall score (60/100 against 49/100), domain rating (76/100 against 61/100), funding raised ($24.9M against $8.5M).
Read the full AppCard review and pricing or the LoyaltyLion review and pricing. You can also browse other AppCard alternatives we track.