AppCard vs Glue
AppCard vs Glue, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: AppCard is on 49/100 and Glue on 50/100.
Where each one leads
AppCard
- agent readiness: 42/100 against 21/100
- domain rating: 61/100 against 25/100
- headcount: 127 against 15
- LinkedIn following: 54,745 against 578
Glue
Leads on none of the measures we hold for both companies.
At a glance
| Measure | AppCard | Glue |
|---|---|---|
| What it is | Data-driven marketing platform for retailers to analyze, target, and engage customers. | Digital branded loyalty club platform for local businesses to reward customers with points and games. |
| Category | Marketing, Customer Loyalty, RetailTech, MarTech | Customer Loyalty, Marketing, Loyalty Programs, Customer Engagement |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Software | Software |
| Founded | 2011 | 2014 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | AppCard | Glue |
|---|---|---|
| Employees | 127 | 15 |
| Headcount growthLast 12 months | +15.7% | Not published |
| Total funding | $8.5M | $8.0M |
| Latest round | Series B | Series A |
| LinkedIn followers | 54,745 | 578 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | AppCard | Glue |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 50/100 |
| Traction | 55/100 | 47/100 |
| Team | 60/100 | 30/100 |
| Search visibility | 41/100 | 33/100 |
| Quality | 45/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 61/100 | 25/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | AppCard | Glue |
|---|---|---|
| Hosting | AWS | Google Cloud |
| CDN | CloudFront | Not detected |
| CMS | Lovable | WordPress |
| Frameworks | Tailwind CSS | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
AppCard vs Glue: common questions
Which is better, AppCard or Glue?
On our 0-100 score Glue rates higher (50/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do AppCard and Glue compare on the numbers?
AppCard leads on agent readiness (42/100 against 21/100), domain rating (61/100 against 25/100), headcount (127 against 15), LinkedIn following (54,745 against 578).
Read the full AppCard review and pricing or the Glue review and pricing. You can also browse other AppCard alternatives we track.