Apester vs Outbrain
Apester vs Outbrain, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apester is on 55/100 and Outbrain on 63/100.
Where each one leads
Apester
Leads on none of the measures we hold for both companies.
Outbrain
- our overall score: 63/100 against 55/100
- domain rating: 87/100 against 60/100
- headcount: 371 against 36
- funding raised: $394M against $17.0M
- LinkedIn following: 87,340 against 3,209
At a glance
| Measure | Apester | Outbrain |
|---|---|---|
| What it is | Interactive content platform for publishers and brands to engage audiences and drive conversions. | A leading technology platform that drives business results by engaging people across the open internet. |
| Category | Media, Video, AdTech, MarTech | Marketing, Content, Content Marketing, Content Discovery Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2011 | 2006 |
| Headquarters | Berlin, Germany | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Apester | Outbrain |
|---|---|---|
| Employees | 36 | 371 |
| Headcount growthLast 12 months | Not published | -29.7% |
| Total funding | $17.0M | $394M |
| Latest round | Series A | Pre-IPO |
| LinkedIn followers | 3,209 | 87,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apester | Outbrain |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 63/100 |
| Traction | 52/100 | 60/100 |
| Team | 60/100 | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 40/100 | 30/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 60/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apester | Outbrain |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Analytics 4 | Google Tag Manager |
Apester vs Outbrain: common questions
Which is better, Apester or Outbrain?
On our 0-100 score Outbrain rates higher (63/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Apester and Outbrain compare on the numbers?
Outbrain leads on our overall score (63/100 against 55/100), domain rating (87/100 against 60/100), headcount (371 against 36), funding raised ($394M against $17.0M), LinkedIn following (87,340 against 3,209).
Read the full Apester review and pricing or the Outbrain review and pricing. You can also browse other Apester alternatives we track.