Anzu vs Start.io
Anzu vs Start.io, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Anzu is on 63/100 and Start.io on 57/100.
Where each one leads
Anzu
- our overall score: 63/100 against 57/100
- funding raised: $83.5M against $4.3M
Start.io
- agent readiness: 50/100 against 21/100
- headcount: 154 against 77
- LinkedIn following: 35,567 against 17,346
At a glance
| Measure | Anzu | Start.io |
|---|---|---|
| What it is | Anzu provides an advanced intrinsic in-game advertising solution for various platforms, prioritizing player experience. | Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences, delivering hundreds of millions of ads daily. |
| Category | Gaming, Advertising, Marketing, In-Game Advertising | Mobile Marketing, Marketing, Advanced Targeting, Consumer Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2017 | 2010 |
| Headquarters | Tel Aviv, Israel | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Anzu | Start.io |
|---|---|---|
| Employees | 77 | 154 |
| Headcount growthLast 12 months | Not published | +2.9% |
| Total funding | $83.5M | $4.3M |
| Latest round | Series B | Series A |
| LinkedIn followers | 17,346 | 35,567 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Anzu | Start.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 57/100 |
| Traction | 59/100 | 53/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 31/100 | 33/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 71/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Anzu | Start.io |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Jquery | Jquery |
| Analytics | Google Analytics 4, Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Anzu vs Start.io: common questions
Which is better, Anzu or Start.io?
On our 0-100 score Anzu rates higher (63/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Anzu and Start.io compare on the numbers?
Anzu leads on our overall score (63/100 against 57/100), funding raised ($83.5M against $4.3M). Start.io leads on agent readiness (50/100 against 21/100), headcount (154 against 77), LinkedIn following (35,567 against 17,346).
Read the full Anzu review and pricing or the Start.io review and pricing. You can also browse other Anzu alternatives we track.

