Anthem vs Plaid
Anthem vs Plaid, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Anthem is on 54/100 and Plaid on 70/100.
Where each one leads
Anthem
Leads on none of the measures we hold for both companies.
Plaid
- our overall score: 70/100 against 54/100
- agent readiness: 50/100 against 42/100
- domain rating: 86/100 against 54/100
- headcount: 1,501 against 372
- funding raised: $734M against $100M
- LinkedIn following: 245,610 against 15,116
At a glance
| Measure | Anthem | Plaid |
|---|---|---|
| What it is | AI-powered platform for fraud prevention and chargeback management in e-commerce. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Payments, Digital Payments, Fraud Prevention | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 1995 | 2013 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Anthem | Plaid |
|---|---|---|
| Employees | 372 | 1,501 |
| Headcount growthLast 12 months | Not published | +87.5% |
| Total funding | $100M | $734M |
| Latest round | Acquisition | Not published |
| Valuation | Not published | $13B |
| LinkedIn followers | 15,116 | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Anthem | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 54/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | Not published | 30/100 |
| Search visibility | 33/100 | 54/100 |
| Quality | 68/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 54/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Anthem | Plaid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js, Bootstrap |
| Analytics | Google Analytics 4 | Segment |
| Open source | No | Yes |
Anthem vs Plaid: common questions
Which is better, Anthem or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Anthem and Plaid compare on the numbers?
Plaid leads on our overall score (70/100 against 54/100), agent readiness (50/100 against 42/100), domain rating (86/100 against 54/100), headcount (1,501 against 372), funding raised ($734M against $100M), LinkedIn following (245,610 against 15,116).
Read the full Anthem review and pricing or the Plaid review and pricing. You can also browse other Anthem alternatives we track.