Amobee vs YouAppi
Amobee vs YouAppi, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amobee is on 41/100 and YouAppi on 58/100.
Where each one leads
Amobee
- headcount: 169 against 79
- funding raised: $49.0M against $18.1M
- LinkedIn following: 34,855 against 12,879
YouAppi
- our overall score: 58/100 against 41/100
At a glance
| Measure | Amobee | YouAppi |
|---|---|---|
| What it is | A global advertising technology company providing solutions for converged TV and digital advertising. | A performance-based mobile app marketing and retargeting platform for premium app publishers and brands. |
| Category | Mobile, Advertising, AdTech, Advertising Platform | Ad Optimization, Advertising, Mobile Marketing, Mobile |
| Sells toBusiness model | B2B | B2B2C, B2B |
| Offering | Platform | Software |
| Founded | 2005 | 2011 |
| Headquarters | Foster City, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amobee | YouAppi |
|---|---|---|
| Employees | 169 | 79 |
| Headcount growthLast 12 months | -6.9% | Not published |
| Open roles | Not published | 5 |
| Total funding | $49.0M | $18.1M |
| Latest round | Series C | Series B |
| LinkedIn followers | 34,855 | 12,879 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amobee | YouAppi |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 58/100 |
| Traction | 58/100 | 55/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 25/100 | 36/100 |
| Quality | 30/100 | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 68/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amobee | YouAppi |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Tailwind CSS, Bootstrap |
| Analytics | Google Tag Manager | Google Analytics 4 |
| Support stack | HubSpot | HubSpot |
Amobee vs YouAppi: common questions
Which is better, Amobee or YouAppi?
On our 0-100 score YouAppi rates higher (58/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Amobee and YouAppi compare on the numbers?
Amobee leads on headcount (169 against 79), funding raised ($49.0M against $18.1M), LinkedIn following (34,855 against 12,879). YouAppi leads on our overall score (58/100 against 41/100).
Read the full Amobee review and pricing or the YouAppi review and pricing. You can also browse other Amobee alternatives we track.

