Amobee vs The Trade Desk
Amobee vs The Trade Desk, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amobee is on 41/100 and The Trade Desk on 75/100.
Where each one leads
Amobee
Leads on none of the measures we hold for both companies.
The Trade Desk
- our overall score: 75/100 against 41/100
- agent readiness: 53/100 against 40/100
- domain rating: 85/100 against 75/100
- headcount: 4,732 against 169
- headcount growth: +1.3% against -6.9%
- funding raised: $526M against $49.0M
- LinkedIn following: 259,477 against 34,855
At a glance
| Measure | Amobee | The Trade Desk |
|---|---|---|
| What it is | A global advertising technology company providing solutions for converged TV and digital advertising. | A technology company providing a self-service platform for advertisers to buy and manage digital advertising. |
| Category | Mobile, Advertising, AdTech, Advertising Platform | Connected TV (CTV), AdTech, Enterprise Software, Data-Driven Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2009 |
| Headquarters | Foster City, United States | Ventura, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amobee | The Trade Desk |
|---|---|---|
| Employees | 169 | 4,732 |
| Headcount growthLast 12 months | -6.9% | +1.3% |
| Total funding | $49.0M | $526M |
| Latest round | Series C | IPO |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 34,855 | 259,477 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amobee | The Trade Desk |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 75/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 25/100 | 45/100 |
| Quality | 30/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amobee | The Trade Desk |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Alpinejs, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Amobee vs The Trade Desk: common questions
Which is better, Amobee or The Trade Desk?
On our 0-100 score The Trade Desk rates higher (75/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Amobee and The Trade Desk compare on the numbers?
The Trade Desk leads on our overall score (75/100 against 41/100), agent readiness (53/100 against 40/100), domain rating (85/100 against 75/100), headcount (4,732 against 169), headcount growth (+1.3% against -6.9%), funding raised ($526M against $49.0M), LinkedIn following (259,477 against 34,855).
Read the full Amobee review and pricing or the The Trade Desk review and pricing. You can also browse other Amobee alternatives we track.