Amobee vs Start.io
Amobee vs Start.io, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amobee is on 41/100 and Start.io on 57/100.
Where each one leads
Amobee
- funding raised: $49.0M against $4.3M
Start.io
- our overall score: 57/100 against 41/100
- agent readiness: 50/100 against 40/100
- headcount growth: +2.9% against -6.9%
At a glance
| Measure | Amobee | Start.io |
|---|---|---|
| What it is | A global advertising technology company providing solutions for converged TV and digital advertising. | Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences, delivering hundreds of millions of ads daily. |
| Category | Mobile, Advertising, AdTech, Advertising Platform | Mobile Marketing, Marketing, Advanced Targeting, Consumer Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | 2010 |
| Headquarters | Foster City, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Amobee | Start.io |
|---|---|---|
| Employees | 169 | 154 |
| Headcount growthLast 12 months | -6.9% | +2.9% |
| Total funding | $49.0M | $4.3M |
| Latest round | Series C | Series A |
| LinkedIn followers | 34,855 | 35,567 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amobee | Start.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 57/100 |
| Traction | 58/100 | 53/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 25/100 | 33/100 |
| Quality | 30/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amobee | Start.io |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | WordPress |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
Amobee vs Start.io: common questions
Which is better, Amobee or Start.io?
On our 0-100 score Start.io rates higher (57/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Amobee and Start.io compare on the numbers?
Amobee leads on funding raised ($49.0M against $4.3M). Start.io leads on our overall score (57/100 against 41/100), agent readiness (50/100 against 40/100), headcount growth (+2.9% against -6.9%).
Read the full Amobee review and pricing or the Start.io review and pricing. You can also browse other Amobee alternatives we track.