Amobee vs safeDK
Amobee vs safeDK, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amobee is on 41/100 and safeDK on 56/100.
Where each one leads
Amobee
- funding raised: $49.0M against $5.8M
safeDK
- our overall score: 56/100 against 41/100
- domain rating: 90/100 against 75/100
- headcount: 1,539 against 169
- LinkedIn following: 147,101 against 34,855
At a glance
| Measure | Amobee | safeDK |
|---|---|---|
| What it is | A global advertising technology company providing solutions for converged TV and digital advertising. | Acquired safeDK, a platform for managing and optimizing mobile SDKs for app publishers. |
| Category | Mobile, Advertising, AdTech, Advertising Platform | Mobile, App, Software Development, Mobile App Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | 2014 |
| Headquarters | Foster City, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amobee | safeDK |
|---|---|---|
| Employees | 169 | 1,539 |
| Headcount growthLast 12 months | -6.9% | Not published |
| Total funding | $49.0M | $5.8M |
| Latest round | Series C | Series A |
| LinkedIn followers | 34,855 | 147,101 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amobee | safeDK |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 56/100 |
| Traction | 58/100 | 54/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 25/100 | 33/100 |
| Quality | 30/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amobee | safeDK |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | WordPress |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | Not detected |
What users say
| Measure | Amobee | safeDK |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 2 negative across 4 threads |
“AppLovin acquires SafeDK to improve brand safety.”r/techcrunch
Amobee vs safeDK: common questions
Which is better, Amobee or safeDK?
On our 0-100 score safeDK rates higher (56/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Amobee and safeDK compare on the numbers?
Amobee leads on funding raised ($49.0M against $5.8M). safeDK leads on our overall score (56/100 against 41/100), domain rating (90/100 against 75/100), headcount (1,539 against 169), LinkedIn following (147,101 against 34,855).
What do real users say about Amobee and safeDK?
safeDK: 2 positive and 2 negative mentions across 4 Reddit threads we track, mostly in r/techcrunch.
Read the full Amobee review and pricing or the safeDK review and pricing. You can also browse other Amobee alternatives we track.