Amobee vs Innovid
Amobee vs Innovid, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amobee is on 41/100 and Innovid on 62/100.
Where each one leads
Amobee
Leads on none of the measures we hold for both companies.
Innovid
- our overall score: 62/100 against 41/100
- agent readiness: 53/100 against 40/100
- headcount: 808 against 169
- headcount growth: +18.7% against -6.9%
- funding raised: $85.1M against $49.0M
- LinkedIn following: 51,245 against 34,855
At a glance
| Measure | Amobee | Innovid |
|---|---|---|
| What it is | A global advertising technology company providing solutions for converged TV and digital advertising. | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. |
| Category | Mobile, Advertising, AdTech, Advertising Platform | Advertising, Marketing, AdTech, Advertising Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2005 | 2007 |
| Headquarters | Foster City, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amobee | Innovid |
|---|---|---|
| Employees | 169 | 808 |
| Headcount growthLast 12 months | -6.9% | +18.7% |
| Total funding | $49.0M | $85.1M |
| Latest round | Series C | Pre-IPO |
| LinkedIn followers | 34,855 | 51,245 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amobee | Innovid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 62/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 25/100 | 36/100 |
| Quality | 30/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amobee | Innovid |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Webflow |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager, Segment |
| Support stack | HubSpot | Freshdesk, Zendesk |
What users say
| Measure | Amobee | Innovid |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 3 positive, 0 negative across 6 threads |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
Amobee vs Innovid: common questions
Which is better, Amobee or Innovid?
On our 0-100 score Innovid rates higher (62/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Amobee and Innovid compare on the numbers?
Innovid leads on our overall score (62/100 against 41/100), agent readiness (53/100 against 40/100), headcount (808 against 169), headcount growth (+18.7% against -6.9%), funding raised ($85.1M against $49.0M), LinkedIn following (51,245 against 34,855).
What do real users say about Amobee and Innovid?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full Amobee review and pricing or the Innovid review and pricing. You can also browse other Amobee alternatives we track.