Amobee vs DoubleVerify
Amobee vs DoubleVerify, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Amobee is on 41/100 and DoubleVerify on 69/100.
Where each one leads
Amobee
Leads on none of the measures we hold for both companies.
DoubleVerify
- our overall score: 69/100 against 41/100
- agent readiness: 45/100 against 40/100
- headcount: 1,353 against 169
- headcount growth: +14.6% against -6.9%
- funding raised: $547M against $49.0M
- LinkedIn following: 80,882 against 34,855
At a glance
| Measure | Amobee | DoubleVerify |
|---|---|---|
| What it is | A global advertising technology company providing solutions for converged TV and digital advertising. | DoubleVerify is a leading software platform for digital media measurement and analytics, ensuring brand safety, suitability, and performance for advertisers. |
| Category | Mobile, Advertising, AdTech, Advertising Platform | Ad Fraud, Brand Safety, Advertising, Cybersecurity |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2005 | 2008 |
| Headquarters | Foster City, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Amobee | DoubleVerify |
|---|---|---|
| Employees | 169 | 1,353 |
| Headcount growthLast 12 months | -6.9% | +14.6% |
| Total funding | $49.0M | $547M |
| Latest round | Series C | Series D |
| Valuation | Not published | $200M |
| LinkedIn followers | 34,855 | 80,882 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Amobee | DoubleVerify |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 41/100 | 69/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 25/100 | 36/100 |
| Quality | 30/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 79/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Amobee | DoubleVerify |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery, Tailwind CSS, Bootstrap | Not detected |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | HubSpot | HubSpot |
What users say
| Measure | Amobee | DoubleVerify |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 2 positive, 3 negative across 6 threads |
“DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok, an AI-Powered Solution to Optimize Media Quality and Performance.”r/Quantisnow
Amobee vs DoubleVerify: common questions
Which is better, Amobee or DoubleVerify?
On our 0-100 score DoubleVerify rates higher (69/100 against 41/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Amobee and DoubleVerify compare on the numbers?
DoubleVerify leads on our overall score (69/100 against 41/100), agent readiness (45/100 against 40/100), headcount (1,353 against 169), headcount growth (+14.6% against -6.9%), funding raised ($547M against $49.0M), LinkedIn following (80,882 against 34,855).
What do real users say about Amobee and DoubleVerify?
DoubleVerify: 2 positive and 3 negative mentions across 6 Reddit threads we track, mostly in r/Quantisnow.
Read the full Amobee review and pricing or the DoubleVerify review and pricing. You can also browse other Amobee alternatives we track.