American Express Company vs Plaid
American Express Company vs Plaid, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: American Express Company is on 43/100 and Plaid on 70/100.
Where each one leads
American Express Company
- headcount: 93,656 against 1,501
- LinkedIn following: 3,542,787 against 245,610
Plaid
- our overall score: 70/100 against 43/100
- agent readiness: 50/100 against 42/100
At a glance
| Measure | American Express Company | Plaid |
|---|---|---|
| What it is | A global financial services corporation known for its payment cards, network, and travel-related services. | Plaid provides a data transfer network powering fintech and digital finance products. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Platform |
| Founded | 1850 | 2013 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | American Express Company | Plaid |
|---|---|---|
| Employees | 93,656 | 1,501 |
| Headcount growthLast 12 months | Not published | +87.5% |
| Total funding | Not published | $734M |
| Valuation | Not published | $13B |
| LinkedIn followers | 3,542,787 | 245,610 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | American Express Company | Plaid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 43/100 | 70/100 |
| Traction | 20/100 | 60/100 |
| Team | 70/100 | 30/100 |
| Community | 8/100 | Not published |
| Search visibility | 50/100 | 54/100 |
| Quality | Not published | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | American Express Company | Plaid |
|---|---|---|
| Hosting | Azure | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Next.js, Bootstrap |
| Analytics | Not detected | Segment |
| Open source | No | Yes |
American Express Company vs Plaid: common questions
Which is better, American Express Company or Plaid?
On our 0-100 score Plaid rates higher (70/100 against 43/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do American Express Company and Plaid compare on the numbers?
American Express Company leads on headcount (93,656 against 1,501), LinkedIn following (3,542,787 against 245,610). Plaid leads on our overall score (70/100 against 43/100), agent readiness (50/100 against 42/100).
Read the full American Express Company review and pricing or the Plaid review and pricing. You can also browse other American Express Company alternatives we track.