Ambassador vs Sprout Social Influencer Marketing
Ambassador vs Sprout Social Influencer Marketing, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ambassador is on 56/100 and Sprout Social Influencer Marketing on 70/100.
Where each one leads
Ambassador
Leads on none of the measures we hold for both companies.
Sprout Social Influencer Marketing
- our overall score: 70/100 against 56/100
- agent readiness: 57/100 against 46/100
- domain rating: 90/100 against 75/100
- headcount: 1,771 against 43
- funding raised: $103M against $20.0M
- LinkedIn following: 172,029 against 4,542
At a glance
| Measure | Ambassador | Sprout Social Influencer Marketing |
|---|---|---|
| What it is | Platform for customer advocacy and referral programs, driving growth through word-of-mouth marketing. | Social media management and analytics platform for businesses. |
| Category | Customer Advocacy, Referral Marketing, Word-of-Mouth Marketing, Marketing Automation | Social Media Management, Marketing Automation, Customer Engagement, Social Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2014 | 2010 |
| Headquarters | San Francisco, United States | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ambassador | Sprout Social Influencer Marketing |
|---|---|---|
| Employees | 43 | 1,771 |
| Headcount growthLast 12 months | Not published | -7.6% |
| Total funding | $20.0M | $103M |
| Latest round | Series B | Series D |
| LinkedIn followers | 4,542 | 172,029 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ambassador | Sprout Social Influencer Marketing |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 70/100 |
| Traction | 53/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 17/100 | Not published |
| Search visibility | 37/100 | 45/100 |
| Quality | 62/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ambassador | Sprout Social Influencer Marketing |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| Frameworks | Not detected | Next.js |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
| Support stack | HubSpot | Not detected |
Ambassador vs Sprout Social Influencer Marketing: common questions
Which is better, Ambassador or Sprout Social Influencer Marketing?
On our 0-100 score Sprout Social Influencer Marketing rates higher (70/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Ambassador and Sprout Social Influencer Marketing compare on the numbers?
Sprout Social Influencer Marketing leads on our overall score (70/100 against 56/100), agent readiness (57/100 against 46/100), domain rating (90/100 against 75/100), headcount (1,771 against 43), funding raised ($103M against $20.0M), LinkedIn following (172,029 against 4,542).
Read the full Ambassador review and pricing or the Sprout Social Influencer Marketing review and pricing. You can also browse other Ambassador alternatives we track.

